Negative space logos may appear simple but require creative intellect. Therefore, brands that are looking to create a high recall value must invest in negative space designs. Logos that use negative space are unique, enticing, and creative, making them unforgettable. MemorableĪ logo that stands out is more memorable than a generic-looking logo. The online audience appreciates such designs and considers them as an art form. These logs have a hidden image, message, or some other visual element that takes the audience by surprise and allures them towards the design. On the other hand, the minimal approach makes up the use of the already available negative space. These logos are not only tricky to replicate on different branding mediums but also are considered outdated. By adding more elements to give depth to a logo design, designers often create complex logos. Negative space logos follow the minimal approach, that is: be significant but straightforward. The following are some of the benefits you get by incorporating negative space in your logo designs: Minimal And Precise You can add a new life to your logos if you play with these blank spaces creatively.Ĭreatively using white space can enhance design aesthetics. It is assumed as a vacuum, but it is more like the air that enables the entire design layout to breathe. Whitespace is to be regarded as an active element, not a passive background A famous German designer, Jan Tschichold, said: Negative space is not space it is the audible silence of the visual world.
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